Make your MARK "KNOWN"

Promotion is the most important thing in this world.

When you were born, your parents promote whether you are "a girl" or "a boy".

Then they promote "your name" - some will comment nice name some will say why you put that name . Your parent will evaluate the meaning of "your name".

Again your parent will promote 'how you behave" . Whether you are an active child, brilliant child, good child etc.

As you grow your parent sent you to good kindergarten and primary school. If you are good your parent will promote that "you are now in boarding school".

It continues so on and so forth..

"your parent" IS "your company"

The promotion must be made by "THE COMPANY" continuosly....

When you reached a certain "standard", YOU DO NOT NEED to get "your parent" to "PROMOTE" you because now "YOU" can "promote yourself".

This is where "REPUTATION HAS BEEN GAINED" by a product.

The product will promote itself without the help of "Your company". This is where many type of Trade Marks are put side by side and they can "EXPLAIN" by themselves. They can explain where they come from, what are they, are they good, why you should choose one of them, why the other is different from another. This is where the TRADE MARK is the "promoter".

Therefore, the thoughest part in any event is "the promotion period". It takes many years, it is very costly, it needs patient, it needs trust that your product can complete the "promotion period".


NO PAIN NO GAIN.......