Specialisation in developing " guided New Trade Mark.

.

Wednesday, November 04, 2015

The 10 Myths of Branding

By:Lauren Habermehl

After more than 30 years of bringing brands to life through Focused Creativity, one thing that still surprises us as a branding agency is how many misconceptions there are regarding what we do and the value it brings to business. While every client experience is different, in terms of their goals and expectations, it’s uncanny how many times we find ourselves experiencing deja vu in conversations. Believe it or not, we’re answering many of the same questions today, in 2014, as we did when we first began in 1981.

Part of the issue lies with the term “branding” itself. It’s perhaps one of the most misunderstood concepts in business, which is a shame, because it’s arguably also one of the most important. What is branding, what does it encompass, why is it important, and what can it do? The term is used frequently in conversation, yet it’s often used without having a solid understanding of the answers to these questions.

So this summer we’re going to set the record straight and answer what we feel are the top ten myths we’ve heard over the years regarding branding and all that it encompasses. Each week, we’ll share a common misconception we’ve heard ­— and continue to hear — in the industry and do a little “mythbusting” to reveal the truth behind each myth.




Myth1
Myth2
Myth3
Myth4
Myth5
Myth6
Myth7
Myth8
Myth9
Myth10b



No comments:

Info


OBJECTION MATTERS - (understanding why a mark being objected)

(Manual of Trade Mark Law & Practice in Malaysia)


In deciding any question of possible conflict between two application or between an application and a registered trade mark , there are two main factors before raising an objection under this Section 19(1)and (2). These are :

- whether the marks are identical or so nearly resemble each other as to be likely to deceive or cause confusion ; and

- whether the marks are used on the same goods or services , the same description of goods or services , or whether the goods and services are closely related.


* When comparing cases, Examiners should always consider each mark as a whole. It is clear that marks are identical if they are the same in every detail when compared side by side. The test for deciding whether the marks so nearly resemble each other are established in case of law as below:

1. Imperfect Recollection
2.Appearance and Sound
3. Essential Feature
4.Composite Marks
5.Idea of Marks
6.Device Marks
7.Related Marks - confusion
8.Contextual Confusion of Marks
9. Comparing Goods and Services
10.Cross search
11.Co-pending Conflicts
12.Conflicting Marks
13.House Mark

Dalam lain perkataan , sekiranya permohonan anda dibantah di bawah Section 19(1) dan (2) , bermakna Pemeriksa telah membuat pemeriksaan bagi semua di atas dan salah satu tidak memenuhi syarat yang diperlukan. Jadi kalau anda lepas dari No. 1 - 13, mereka akan "proceed" permohonan anda .

About this blog

email : rozarita@rozaritakamal.com
website : www.rozaritakamal.com

Apa itu Trade Mark/ Jenama ?
Mengapa ia penting?
Bagaimana membina jenama yang baik?
Mengapa tempuh untuk mendapatkan sijil sangat lama?
Adakah kos mendaftar sangat mahal?

Tahukah anda perlindungan Trade Mark bukan seumur hidup anda tapi selama-lamanya....

Anda penjual burger, nasi lemak, kain batik, belacan, katering, tailor, tuition center, tadika, salon, kedai runcit, restoran , kedai makan, penjual pakaian, tukang masak, rumah percutian/hotel, spa, beauty centre, kedai buku...

Anda adalah termasuk dalam golongan yang memerlukan perlindungan JENAMA.

Blog saya adalah kisah kisah yang saya lalui dalam dunia penjenamaan, apa yang saya lihat dan apa yang boleh kita lakukan . Mungkin usaha ini akan meningkatkan kesedaran tentang kepentingan Harta Intelek dalam setiap perniagaan.

Kos asas untuk mendaftar JENAMA - approx RM2,500.00
Tempuh perlindungan = 10 tahun.

Kos renewal - approx RM1,000.00
Tempuh perlindungan = 10 tahun

(setiap 10 tahun anda cuma perlu "renew" sekali untuk 10 tahun berikutnya)

.

Brand Finance defines brand as “trademark and associated goodwill.”

Its methodology is based on determining the economic value of a trademark by applying the company’s royalty rate to future revenues attributable to the brand over a five year period.

Therefore, under its definition of brand, the valuation of a trademark and a brand is the same thing.

- Sean Stonefield , Forbes staff